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OORIE range of mobiles is managed by Labanyo Electronics Pvt. Ltd. from its corporate office in New Delhi and branch offices in Northern and Eastern states of India. The company was incorporated on 3rd February 2014 with a vision to introduce blue-ribbon mobiles at an affordable price

Company follows strict Quality control benchmark and deployed QOS team in India and China to ensure fault-free devices are delivered to our customers and strive for constant improvement of mobile handset performance. Company's management team follows exceptional Quality Management System to meet supply chain quality requirements. Company implements natural steps to focus on sustainability issues and resolves quality problems through systematic thinking, diagnostic discipline, maintains transparency and documentation. Company's objective is to meet customer requirements by focusing on achieving quality policy and quality objectives.

In the first phase, the company plans to extend services in various states of India viz. Uttar Pradesh, Haryana, Punjab, Rajasthan, Jammu & Kashmir, Chhattisgarh, Jharkhand, Bihar, West Bengal, and Madhya Pradesh. In the second phase company's services will be enhanced across PAN India.

Company ensures to deliver sales volume and value by providing trade marketing support sales forces with well-designed fundamental enhancement plans. Company covers 360° sales model, thus making a difference. Company follows robust Brand Management strategies to sustain the need at the customer end. Company markets its products through channel trade partners who ensure stock delivery/availability for the customers throughout India. Company ensures to provide promoters at strategic locations to enable deep market penetration.